![]() ![]() It all comes down to accountability, transparency and inclusivity. If you could change one thing about the denim industry, what would it be? We carry sizes 00-24 and find it very important to feature a wide variety of people in our brand storytelling to reinforce our mission. They’re tired of seeing the same kind of person represented in fashion, and respond really well when they see people of all shapes, sizes and backgrounds represented. Today’s consumer is all about body positivity and inclusivity. We are also transparent about the fact that we’re on a journey and that we’re not perfect, which resonates with a millennial audience who places a lot of value on authenticity.Īlso, our core mission is to create jeans for everybody and every body. ![]() We believe we have the responsibility to give back and help the planet, and strive to do that in everything we do. They care about the environment and want brands to be held accountable for their impact. Today’s customer shops with their values in mind. Why do you think your designs are resonating with consumers today? I like to see trends on the runway and translate them into something our customers will be excited to participate in, and also feel comfortable wearing in their daily lives. ![]() I design for people on the go, who need something to live their lives in. In July, Ahmed announced the brand’s inclusive intimates line, which she promises will “serve our customers in the same way our jeans do.” The line features garments that coincide with its sustainability and inclusivity standards. While Warp + Weft’s initial focus was jeans, the company is branching out. In 2018, the designer was recognized in Forbes’ 30 Under 30, which noted that, less than one year post-launch, the brand generated more than $2.5 million in revenue. Founder and CEO Sarah Ahmed launched the brand to “create jeans for everybody and every body”-and consumers are taking note. Other brands may be adopting inclusive sizing, but Warp + Weft built its foundation on it. ![]()
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